A BACKGROUND HISTORY

Cogest M. & C. was born in Verona in 1985, from the merging of different experiences in the service and integrated communication sector.
We are members of:

• Industry Association of the Province of Verona
• Confcommercio Verona - General Federation of Italian Commerce and Tourism in Verona
• Federcongressi & Eventi - National Meeting&Incentive Industry Association
• Consortium of Touristic Promotion «Verona Tuttintorno»
• Verona Convention Bureau

Certifications:

• CME – Continuing Medical Education - Provider ID 979
• ISO 9001:2008

IN A NUTSHELL

Consulting, management, organization of scientific congresses, business conventions, companies and institutions meetings, incentives, special events, paying special attention to:

• Event creation, marketing, communication & social media
• Event logistics & meeting planning
• Speakers & Delegates management
• Venue & accommodation management
• Food & beverage
• Social programme
• Event budget and administrative services
• Sponsorships & funds raising

SCIENTIFIC CONGRESSES

Over time, COGEST M.&C. has specialized in the organization of scientific congresses and it is certified as Standard Provider CME – Continuing Medical Education n. 979 and may take care of:

• Preparation of the materials required by the relevant legal framework
• CME procedure: from studying the scientifical contents of the training event to yearly reporting to AGENAS
• Relations with the sponsors; sponsor prospectus drafting; AIFA - the Italian competent authority for drugs - procedure; contracts
• Massive e-mailing of programs and information
• Subscription fees collection and invoicing
• Abstracts collection; poster management
• Publication of conference summaries and conference proceedings volumes
• Request for patronage to scientific bodies and societies
• Development and management of interactive web-sites (with online registration)

BUSINESS CONVENTIONS

The experience gained by COGEST founding members working in a direct sales multinational company, enables the staff to organize high level business conventions. The goal of these meetings– fundamentally, to motivate – is always accomplished; customer loyalty is an evidence of this.
COGEST M.& C. pays particular attention to the research of:

• Prestigious locations
• Entertainment: Testimonials, attractions, artists
• Model hostesses
• Theme, leitmotif
• Set and staging design (backdrop, exhibition area, green flower arrangements...)

COMPANY & ASSOCIATION MEETINGS

Trade associations, banks, scientific societies, they all have the need of meeting their own members or associates, in order to share experiences, news, in-service training.
In this case, COGEST M.& C. focuses on:

• Locations
• Contents
• Speakers
• Awards and acknowledgements
• Audio-visual equipments
• Sponsors, exhibition stand management, catering
• Promotion
• Press office and media relations

INCENTIVES

Incentivize sales force is a must for every company, and also in this sector COGEST M.& C. offers to its customers tailor made solutions.
COGEST M.& C. pursues the CUSTOMIZATION of every single detail, making the incentive a unique experience, and having any participant feel the one and only protagonist of the event.
COGEST M. & C. may offer:

• Very accurate travel planning (flight charters, reserved trains and deluxe buses)
• Luxury hotels
• Specialized guides (Italian-speaking if the incentive is organized abroad)
• Very attractive evenings, with special guests and top artists
• Personalized prizes and awards
• Teaser (high-impact promotional campaign)
• Personalization of the printed materials, «ad hoc» travel books

LAUNCHING NEW PRODUCTS

For a company, launching a new product is a challenge both with the market and with its own Sales force. How will the sales force perceive this new product?
Will they welcome it or will it be a bone of contention?
The way they will perceive it is crucial: if the seller is sure of the value of the new product and see the opportunity of visiting again existing clients, success is guaranteed.
For this reason, a presentation that is captivating, intense and full of positive vibes can make the difference. In this sense, COGEST M.& C. bets on the spectacularization of the event, through sounds, lights, artists, and catchy settings; what’s more, it helps the client in drafting the most suitable speeches.